Where does a new idea come from? The one that can change an industry or even a society?

Creativity is the skill of connecting things. Creative people are able to connect their experiences and knowledge, synthesize them and come up with a new idea, just because they have more experiences, or they can think more about them than other people.1

All people have convergent and divergent thinking. Divergent thinking is a process of thinking to generate novel ideas by exploring miscellaneous solutions, while convergent thinking is a set of logical steps that bring together ideas and lead to a solution. This is why divergent thinking is really important for creative thinking.2,3

Source: https://psychologenie.com/convergent-thinking-vs-divergent-thinking

Having this in mind, we can define creative thinking as a way look at problems and find a solution straying from traditional orthodox solutions. Thinking in new original ways and applying your imagination from a different perspective is what is known as ‘thinking out of the box’.
Nowadays that technological innovations thrive, creativity is valuable and thus prized. However, in order to define what kind of traits and knowledge can lead to a creative way of thinking, research has been breaking down creativity into a set of tools for generating ideas. The definition of creativity has become more scientific, as researchers use the term of imaging technology in order to analyse the process of creativity in a human brain. A key to being creative is to find connections and associations between different areas of knowledge. This process requires curiosity, energy and open-mindedness for someone to be able to see connections.


  1. Inkbot Design (2016, December 5). Creative Thinking – An Essential Skill for the 21st Century, Design Inspiration, Design Tutorials, Working with Clients, retrieved from https://inkbotdesign.com/creative-thinking
  2. Minchew, M. (2017, July 12). Creative Thinking: What is it and how to improve it, CogniFit Health, Brain & Neuroscience, retrieved from https://blog.cognifit.com/creative-thinking
  3. Simpson, D. (2015, August 8). Five Signs that You May Be a Divergent Thinker, retrieved from https://www.linkedin.com/pulse/five-signs-you-may-divergent-thinker-dorian-simpson